Reese’s mini peanut butter eggs top Easter’s best seller

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CHICOPEE, Mass. (WWLP) – Easter is known for its plethora of sweets! Which sweet treat will you wish for the Easter Bunny to bring you?

This majestic critter will be here soon with a collection of goodies. Munching on Easter sweets already has begun of course; Reese’s Mini Peanut Butter Chocolate Eggs continues to be the most popular Easter candy at 35% of America’s favorite.

According to RetailMeNot, this candy went up 11% from 2021! Of course, the infamous Peeps, are America’s least favorite Easter candy this year at only a 9% popularity.

A whopping 79% of Americans plan to buy candy for Easter this year. This sweet tooth can get a bit expensive with an estimate of $55 average per household this 2022 holiday. Yet, chocolate eggs and jelly beans will warm our hearts and fulfill our sweet tooth, bunny or not.

Favorite Easter Candy

  • Reese’s mini peanut butter eggs: 35% (vs. 26% in 2021)
  • Jellybeans: 13% (vs. 24% in 2021)
  • Cadbury eggs: 21% (vs. 20% in 2021)
  • Chocolate bunnies: 19% (vs. 16% in 2021)
  • Peeps: 9% (vs. 14% in 2021)

Easter Celebration Spending

  • $1 – $19: 11%
  • $20 -$29: 15%
  • $30 – $49: 20%
  • $50 – $74: 22%  
  • $75 – $99: 12%
  • $100 – $149: 15%
  • $150 or more: 6% 
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